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When is it Time to Switch from Free to Paid Social Media Management Tools?
Hi there. I’m Claire. I sit on the fence between Sales and Marketing at Argyle, and one of the things I spend my time doing is talking to folks who are trying out our platform. Most of them are...
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Twitter announces profile header photos
Twitter announced this morning changes to user profiles, placing a higher emphasis on photos and visual branding. How would we describe them? Well…basically…they’re Facebook profile pictures. But for...
View ArticleThe Analyst and the Community Manager: A Fable
An analyst was boasting to a community manager of his clever devices for managing his audience. “I have a whole bag of tricks,” he said, “which contain hundreds of ways of managing my audience.” “I...
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Grammar, Spelling and Twitter (Oh My!)
When I was in the School of Journalism and Mass Communication at UNC Chapel Hill, spelling and grammar played such an important role in everything we wrote and published, that in many classes, turning...
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Be Funny or Die. I’m Looking at You, B2B Marketers.
In this Mens Health survey of more than 1,000 women, you know what the #1 Most Desirable Personality Trait was they wanted in a mate? Sense of Humor. So, if most of us are out there looking for a life...
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3 things B2B Social Media Marketers should learn from the Presidential #Debate
The first presidential debate flooded Twitter in a way never before experienced in America, changing not only the post-debate conversations, but the way we experience the debate itself in real-time....
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Age, Gender and Social Media Strategy: Audience Analytics for B2B
Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy,...
View ArticleKeep your buyer persona in mind with B2B social media marketing!
Pop quiz! Ready? Question: Who is your best customer? That ideal person that you’re trying to target with your B2B social media marketing? When you stop to think about it, you probably have a pretty...
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